Digi Bits

Monday, October 03, 2005

Keyword Density and important part of SEO

If you are into Search Engine Optimization (SEO) or building web sites for profit, you may want to look into your web pages keyword density. Using keyword density is one of the best ways to optimize your web sites not only to increase the traffic of the site, but also increase the amount of profit.

Believe it or not the search engines rank your site by keywords that they determine. Each page is usually geared towards a theme. There may be a few words that are repeated within your web site that tells the search engines what your entire web page is about. You may have an apple pie recipe on the page that mentions the words “apples” several times, so the search engine knows that the page is about apples and not let’s say engineering.

Don’t think about filling your page up with 100 words of “apple” either, because search engines are smart, there is a mathematical formula that they use. Too many of the same keywords can actually penalize you.

Search Engines usually look for sites with a keyword density of 3 to 5%. If you have 100 words on your page and apple comes up 5 times. The search engine is able to correctly pick up on your theme.

Keyword density is important because you want people interested in apple pie recipes to visit your site. You may be selling this recipe and anyone brought to your page not interested in apple pie recipes will be disappointed and leave. You may have created a page based on a high paying advertising keyword, lets say “refinance”. If the search engine ranks your web page based on the word refinance, not only will you get the focused traffic of people looking to refinance their homes, but you will also make more profit off of your advertisers, because the word “refinance” currently is one of the highest paying keywords.

So when building your website, take into consideration the words that are used on the pages and the density of each word and you could be on your way to bigger profits.