Increase Your Click Through Rate

If you are a Search Engine Optimizer than your main goal is to bring more traffic to your site. However, for some Search Engine Optimizers it is not enough for visitors to just check out their pages, SEO’s want to monetize their pages so that every visitor can be a potential profit machine. Here are some tips to increasing your Click Through Rate.

If you are using Google AdSense on your web site then make sure your ads are on topic and are easy to spot. Google AdSense is an advertisement program through Google. Google sends you advertisement through keywords on your web site. If your keywords are different than the product that you are selling, you will have few sales. For instance if you have a web page on parrots, and your keywords are for cars, Google will send you advertisements for cars and the visitors on your web site will not click your AdSense advertisements because they are not interested in these products. So make sure your keywords are similar to the advertisements being shown.

Another great idea to increase your Click Through Rate is to show your ads where visitors can find them. Most people put their ads on the bottom of the page, after a visitor has seen all the content. But most visitors only look at your site for less than a few seconds. You need to experiment with the placement of your ads. Try placing your ads at the top of your page, this way many visitors will probably see them. If you are interested in increasing your ads, follow these two tips and you are bound to increase your profits from AdSense.