Digi Bits

Monday, October 17, 2005

How to Create an Effective Adwords Campaign

If you would like to sell a product on the internet, then Google Adwords is a great tool to reaching millions of potential buyers. Google Adwords is a tool that allows a person to build customized advertisements that are shown on Google’s index page as well as other web sites when a keyword matches those chosen by you.

For instance if you are selling car key chains and some puts in the phrase car key chain, your ad will come up, if the person is interested in buying a car key chain he may click on your ad and purchase the item. Here are a few tips on created these advertisements effectively.

First ask who do you want to sell this item to? If the item has large appeal in a specific country choose that country. If you don’t want to ship any items overseas or deal with foreign currency then choose to show your ads to American web surfers only.

Choose the budget that you would like to use. Depending on how much you would like o spend on each ad, determines how many people will see the ad. If you would like to spend only 5 cents per ad, you ad might not be shown to as many people as if you spent 50 cents per ad.

Make sure you pick the right keywords for your advertisement. If there are multiple spellings for your item, include them all. Know your product well, so that you can sell it to other people. For instance in America, people call their phones either cell phones or cellular phones. In Europe it is called a mobile.

Lastly make sure your write your ad effectively, even if your ad is focused to the proper clientele, a boring advertisement can stop clicks from occurring, so make is snappy and interesting.